This is nothing odd, as ive watched most of the ASP events this year in the exact same way.

But in the corner of my eye for the last 5 days has been the little Hurley/Facebook logo from the corner, announcing that the expression session is going to be live on Facebook.

Curiosity got the better of me and I had to go check it out.

Hurley Logo

It turns out Hurley are pretty on-it in terms of Social Media and Networking…. and the Facebook site is just beginning.

http://www.facebook.com/Hurley

http://www.twitter.com/hurleylive

http://apps.facebook.com/hurleypro/?_fb_fromhash=4f8acfc4f79855cede6e234f91dca3f4

Between the event site, the fan pages, the live event on Facebook, and live updates via Twitter, there is plenty of info out there.

And the most interesting part is how Facebook has become a broadcast and event partner, standing side-by-side with Hurley to present the event. Considering the event winner’s purse was set at $105,000 – ensuring it set a new record – thats quite a big event to be hanging-out with, especially at home in Southern California.

Facebook is really storming-ahead, the lite.facebook site, the @replies functionality, its not Twitter that should be worried – its the market-place as we know it.

They are breaking new ground. We’ll watch as they advance..

Side-note;

If your really keen to get a varied social-media account of the Trestles event, you should check-out the Hobgoods – these guys have also got a good grasp on the Social Media world.

http://www.blog.thegoodss.com/hobgoods-227/

http://twitter.com/hobgoods

http://vimeo.com/user723842

and.. the ASP has a Youtube channel you can get the videos from…  here’s the Expression Session highlights.

Working with Ben Southall on his new site has forced me to source answers to issues that I have left un-addressed on my own site.

With Ben leaving to Hamilton Island in 4 days, we had to get his whole new media platform up and running in advance allowing him to fly away, happy and content that he could post text blogs, audio blogs, video blogs and images all to his site and have them all aggregated and drawn together.

BestJobBen.com

So far we’ve been pretty successful, and have only a couple of small outstanding issues, but the run-down looks like this.

WordPress for publishing and standard blogging – you just cant beat it.

Twitter for micro-blogging – not really another alternative with the widespread usage and app development for all platforms.

Flickr for anything image based, utilising some handy hacks and plug-ins to get what we need.

Seesmic – for video-blogging and publishing via some more handy hacks and plug-ins.

Youtube for edited video content.

AudioBoo for audio-blogging and pod-casting.

With all this going on, we’ve had a lot to consider and its no surprise that Google and web searches are pretty intrinsic to the way things panned out. Also, of worthy mention are the rougish fellas I follow online who keep us all in the picture regarding Social Media and digital publishing, and they are (in no particular order…) Christian Payne (@Documentally) , Phil Campbell (@philcampbell) and Dan Thornton (@badgergravling).