The four major platforms… ?
Ive recently been toying with the concept that we have four major platforms in out midst.
Everyone will have their own take on this, but I see, Tv, internet and mobile as the three core platforms.
And in the last few years, we’ve seen the rise social media.
Social Media
I guess you could say that gaming presents a significant platform (XBox, Playstation Wii), but I wont, not today.
Its been happening for a while, Sky Tv will provide your internet, Orange will also give you a web connection, at home and mobile. Things have been converging for a while. Now it’s happening in the experience too – TV, web and mobile all share the same content, you decide what to consume and how.
Now, one of my current projects actively address’s the old ‘core’ three, mobile, tv and web, but im having issues convincing them that we need to place as much, if not more, focus on social media.
I wasnt sure myself, but ive found a couple of resources that have helped build a picture for me;
Socialnomics. This book was sent to me by one of my followers on twitter, there is a story and an idea, but thats another post. The book lays-bare the facts that we need to know to understand the power of social media. After-all if they can make someone President of the United States, it might have some power.
Next, I found this site. The slide and video below are from that site. They allude to this – we can measure the impact of social media, and therefore it is valid as a channel/platform.
(The slides are in-depth and not necessarily good for everyone, but they are correct. )
Social Media ROI by @brandbuilder from Kipp Bodnar on Vimeo.
Whats happening is new. Brands are communicating with customers in an entirely new way. And that’s all that matters.
The communication drives the change or solution that you need, be it greater revenues, smaller costs, better CRM or launching a new business.
The way you interact with customers through social media provides them with a personal service unlike anything they have had before.
And, importantly, the best thing about social media is – it finds the user/customer.
That’s why its as much of a channel as the long established TV, or the emerging mobile world. And to those who say social media and the internet are the same, let me make that assumption. They will be left behind.
Social media find its own users, by referral, by commenting, by subscribing, by becoming a fan, and much more. But you still have to get into the game, its not the same as having a website, or even a blog.
Video via the Socialnomics website.
Understand the power of social media before you write it off. It’s responsible the for USA having the first non-caucasian president. ever.
