For the past few days Ive been following the contest at Trestles live on the web at http://www.hurley.com/hurleypro/live.cfm.
This is nothing odd, as ive watched most of the ASP events this year in the exact same way.
But in the corner of my eye for the last 5 days has been the little Hurley/Facebook logo from the corner, announcing that the expression session is going to be live on Facebook.
Curiosity got the better of me and I had to go check it out.
Hurley Logo
It turns out Hurley are pretty on-it in terms of Social Media and Networking…. and the Facebook site is just beginning.
http://www.facebook.com/Hurley
http://www.twitter.com/hurleylive
http://apps.facebook.com/hurleypro/?_fb_fromhash=4f8acfc4f79855cede6e234f91dca3f4
Between the event site, the fan pages, the live event on Facebook, and live updates via Twitter, there is plenty of info out there.
And the most interesting part is how Facebook has become a broadcast and event partner, standing side-by-side with Hurley to present the event. Considering the event winner’s purse was set at $105,000 – ensuring it set a new record – thats quite a big event to be hanging-out with, especially at home in Southern California.
Facebook is really storming-ahead, the lite.facebook site, the @replies functionality, its not Twitter that should be worried – its the market-place as we know it.
They are breaking new ground. We’ll watch as they advance..
Side-note;
If your really keen to get a varied social-media account of the Trestles event, you should check-out the Hobgoods – these guys have also got a good grasp on the Social Media world.
http://www.blog.thegoodss.com/hobgoods-227/
and.. the ASP has a Youtube channel you can get the videos from… here’s the Expression Session highlights.
